The 2019 conference will host an innovation challenge. The innovation challenge will showcase a pre-judged shortlist of fintech start-ups who have been selected for their innovative approach to solving long standing pain points,which they will then demo at the conference.

The challenge, to be set by the sponsor, will invite submissions from fintechs on developing market-ready solutions against key segments within transaction banking, regtech, Islamic Finance, big data in financial services and more. During the day specific pitches will be done to the audience and the finalists will have a demo space in the exhibition area to showcase their solutions.

The challenge provides a unique opportunity to showcase innovation in the region against specific challenges faced within the banking industry and digital economy today in front of the leading minds supporting the digital economy in the Middle East.