Sridhar Iyer was appointed Head of Mashreq Neo and Head of Marketing for Mashreq Bank in February 2018.
Sridhar held a number of senior positions with Citibank and Lloyds Bank in India and the UK. He first joined Citibank in 1996, where he was responsible for setting up their e-commerce business before becoming the Digital Banking Head for Citibank India in 2003. He has also worked for Citibank in London, where he undertook a variety of senior roles for EMEA before joining the Lloyds Banking Group UK. Subsequently, he re-joined Citibank India as head for Digital Banking and Innovation Council.
Sridhar is senior banker with over 25 years of experience particularly in the areas of Digital Banking, Innovation and Online Sales & Marketing.
Sridhar has been a consistent champion of digitalization in the banking industry and drove growth in online customer acquisitions in his previous roles. He has extensive experience across the suite of retail banking products and customer-focused innovations in the digital and mobile space.